Industry Overview

Marketing Support

Advanced Marketing Support

Fredricks Design is based in West Michigan, one of the leading areas in the nation for furniture design and manufacturing. As such, we’ve seen our fair share of furniture development projects. We take a third-party look at data, conduct thorough research and evaluate everything from price points to product offerings. From there, we identify any holes we can fill and challenges we can overcome in the furniture industry.

Renderings & Animations

Web Content

Infographics and instructions

Renderings

We leverage extensive information collection methods including VOC, observational research and in/out of market benchmarking to inform our ideation phases. Our design teams bring previous experience and cultivated talent sets to bring new ideas to life and capture innovative ideas for what your products can become.

Animations

Feasibility and packaging is the heart of a successful design project. In this phase we develop models to include ergonomics, packaged electronics and technologies and develop a package to design around as we move forward in our process.

Materials & Finishes

Using our work in ideation and packaging + feasibility our designers and engineers work together in holistic concepts to bring multiple disciplines together in a holistic concept. Working together we make sure we can deliver concepts that solve your clients problems, function as intended, can be manufactured efficiently and meets your business considerations.

Infographics + Instructions

Content creation for marketing teams is a powerful tool for making final design decisions. Our designers often create renderings and animations that share advanced projects in development, or function as web and marketing campaign content. We also leverage our rendering capabilities to help clients select material, color, and finish, swiftly and effectively.