City planning for the work space.
We commissioned a research and ideation project to explore the correlation between city planning and the design of work environments. The findings from this study supported our premise that any work environment is a landscape of unique environments and spaces designed to meet different types of activities and work styles. This connection is a powerful concept that can be leveraged on space planning and furniture design. Collaborative partnerships with the customer, A+D firms and product designers from diverse backgrounds will drive new thinking and dramatic improvements in the work place.
The work space continues to evolve and the next several years will be a challenging time for many furniture brands. The overall market is flat and there are simply a lot of companies competing for market share. Ongoing uncertainty in the market will require agility and responsiveness to customer demands for new thinking and solutions.
A recent day trip to Neocon in Chicago highlighted the trends that will shape the furniture market over the next several years and beyond.
“We benchmark in/out of market, gather voice of the consumer (VOC) and intelligence to form a project brief that outlines goals and problem statements. Our clients sometimes provide the project brief”.
This quote, from the Discover Phase of our product development process, highlights the importance of a thorough and detailed design brief in early phase product development.
Our work over three decades with some of the world’s best companies has been challenging, rewarding and, admittedly sometimes a bit frustrating. Looking back at our diverse work, we have learned to ask the right questions during the development of a well-constructed design brief. We offer this brief essay to share our key lessons and help improve our work with clients and suppliers. (more…)
Recently, we launched our revamped Fredricks Design company website. We are very proud to have collectively designed the layout, graphics, and functionality in-house with the assistance of our great IT support guru Nate Beighley from Vortex Networking. Before this endeavor, we collaborated with our internal team and a 3rd party marketing and graphics design resource to develop our marketing materials. Our previous website was clean, beautiful, and functional but we began to realize that our story was not being told as effectively as it could be. After an assessment of our website, brochure, and other marketing materials we came to the conclusion that we needed a new direction and voice. We challenged ourselves to tell our own story and design our own graphics with the goal of succinctly communicating who we are and what we believe. (more…)
Fredricks Design has built a business on the ability to collaborate around solving product development challenges. We regularly do this using internal brainstorm sessions and structured workshops involving participants from clients’ teams and manufacturing resources. We’ve recognized the benefit of putting key people together and the resulting synergy. The value of these “formal” gatherings is clearly documented with stacks of concept sketches and lists of opportunities to explore further.
But sometimes collaboration occurs more organically, is unscheduled and unstructured and is initiated around a very specific task or problem. Often this spontaneous collaboration occurs when someone is trying to work outside of their skillset or in unfamiliar territory. Sometimes an idea just won’t “click,” but they feel the drive to push-on until a solution is achieved. (more…)